Selected work.
Problems I've solved, decisions I've made, and what actually happened.
PixelPrint — AI CRM Integration for Hyper-Personalisation
5M customers, flat repeat purchase rate of 23%, and 61% of annual revenue locked in 8 Christmas weeks. Built an AI CRM layer that detects life moments from photo behaviour and responds in real time. +78% repeat purchase, +47% AOV, +89% email open rate. Seasonal dependency broken for the first time.
Read caseB2B Agency Website Rebuild
A well-trafficked agency site converting at 2.1% — half the industry benchmark. Rebuilt the information architecture around sector-specific buyer paths, cutting click depth from 4 to 2. +58% qualified leads, +41% consultation bookings.
Read caseWaiz Invest — Making Micro-Investing Stick
1.5M sign-ups, $2B AUM — but 71% of new users never became active investors. Redesigned the onboarding and home experience around a single behavioural insight: investing must feel real, not theoretical. +38% D30 retention, +87% early round-up engagement.
Read caseVitalis-Q — Rebuilding the Healthcare Scheduling Experience
A 6-step booking flow with 38% abandonment and a 23% network-wide no-show rate. Redesigned the patient booking experience, provider analytics dashboard, and appointment state machine from the ground up. −75% no-shows, +43% booking completion, 1.5M+ monthly appointments.
Read caseYachtung — Luxury Brokerage Platform
A superyacht brokerage with 50+ premium listings (€395K€36M) converting at 2.3% — far below industry benchmark. Rebuilt the digital experience around UHNW buyer behaviour: a concierge intake flow, broker trust signals, and mobile-first search. +104% inquiry conversion, +57% qualified leads, first digital-native €185K charter booked.
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