Mariam
Hakhoyan.
I'm an AI Product Manager with a decade-long foundation in Principal Design. I bridge the gap between complex human needs and high-growth product roadmaps, turning technical complexity into seamless, profitable user experiences
Cases that shaped products
B2B Agency Website Rebuild
A well-trafficked agency site converting at 2.1% — half the industry benchmark. Rebuilt the information architecture around sector-specific buyer paths, cutting click depth from 4 to 2. +58% qualified leads, +41% consultation bookings.
Read caseWaiz Invest — Making Micro-Investing Stick
1.5M sign-ups, $2B AUM — but 71% of new users never became active investors. Redesigned the onboarding and home experience around a single behavioural insight: investing must feel real, not theoretical. +38% D30 retention.
Read caseHow I work
01
Problem before solution
I spend more time defining the right problem than jumping to solutions. Poorly framed problems produce beautiful answers to the wrong questions.
02
Design as product thinking
Design is not decoration; it is how a product communicates intent. I use design as a language to align teams, validate assumptions, and reduce ambiguity.
03
Data + intuition together
Data tells you what happened. Intuition tells you why it might matter. I use both, with clear awareness of where each one is reliable and where it breaks down.
04
Decisions need owners
Shared ownership is no ownership. I make sure every decision has a clear owner, a documented rationale, and a way to know if it was right, before, not after.
Let's build something
worth using.
Open to new opportunities, consulting engagements, and conversations about hard product problems.
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